Ford F-150 Against the Competition

What impresses you when you're looking at a truck? Is it the power of the engine? The degree of towing capability? The size of its cargo bed? Or all the above? If that's the case, Bushnell Ford in Lodi, WI will happily connect you with a truck that will never cease in surprising you during your on and off-road journey together.

The 2018 Ford F-150 is a truck that wants to enhance your hardworking lifestyle. However, before you officially decide, we want to show Lodi residents why this truck would be a great investment by comparing it to a worthy competitor: the 2019 Ram 1500. You may be considering the newest Ram 1500 as your next truck, but by seeing how they rank side-by-side, we hope to give you an opportunity to judge which you'd like to test drive before driving home.

2018 Ford F-150 vs. 2019 Ram 1500

• Recognition: Let's start with fame. What awards have each model received? For the 2018 Ford F-150, it's straightforward. In 2018 alone, the F-150 has achieved Truck of the Year by Motor Trend, Kelley Blue Book's Best Buy Award Winner, MotorWeek Drivers' Choice Award for Best Pickup Truck, and it was also declared the Truck of Texas by the Texas Auto Writers Association. While the Ram 1500 has gained a few awards here and there, these four are just the start of defining the value of the F-150.
• Engine Selection: Power in a vehicle is defined by its engine. Having the opportunity to choose your own engine gives Lodi drivers the chance to customize their trucks. The 2018 Ford F-150 doubles the amount of engine options the Ram 1500 offers. With six engines to choose from, we're just getting started with what this Ford truck has to offer in terms of power. And did we mention that half are turbocharged? The 5.0-liter V8, a naturally-aspirated V6 and a Power Stroke® V6 Diesel will each give your Ford F-150 an extra exciting boost of performance.

• Torque and Transmission: The F-150 doesn't stop at its extensive engine selection, the 3.0-liter Power Stroke® V6 Turbocharged Diesel engine produces more hauling ability than its competitor with 440 pound-feet of torque. Plus, it's a fuel-efficient truck with an estimated 30 highway mpg. Since the Ram 1500 doesn't offer a diesel engine, the best engine it offers drivers is the 5.7-liter HEMI® V8 with only 410 pound-feet of torque that falls short of what the F-150 offers. What's more, you'll find a 10-speed SelectShift® automatic transmission in most Ford F-150 engine options versus the eight-speed automatic transmission found in all Ram 1500s. This gives Ford drivers more control, responsiveness and better performance out of their F-150 trucks.
 
• Maximum Towing: Towing capability is most likely a major factor when drivers choose a truck. This is yet another quality the 2018 Ford F-150 has going for it. With a maximum towing capacity of 13,200 pounds, the F-150 handles heavier hauling jobs than the Ram 1500's 12,750-pound towing maximum can handle. Plus, the F-150 can carry up to 3,270 pounds with its military-grade, high-strength, aluminum-alloy frame design. This is more than can be said for the Ram 1500's 2,300-pound payload.

Making the work you do easier is what Ford is about, and it's why we fully promote the 2018 Ford F-150 truck for all your hauling and carrying needs. Browse our Ford inventory and see why this award-winning, high-strength truck consists of the level of toughness you need in your life. Wisconsin drivers can find us at 205 Main St. in Lodi, WI. We're ready to see our Lodi and Waunakee drivers test drive one of our 2018 Ford F-150s today.